Tesla owner

A Tesla owner is an early adopter of technology to improve the planet and a person of exquisite taste. They are risk takers betting on the planet.

Art appreciator

An art appreciator values communication and creativity. They prefer to be surrounded by meaningful expression over mass production. They are the patrons of the creative human spirit and supporters of artists and artisans.

Land steward

A land steward is focused on the improvement and regeneration of their land and the surrounding land. Throughout the development, design and building process they are mindful of the positive impact of their project. Their buildings are of the land.